California Tries to Lead Way on Health Law – NYTimes.com.

SACRAMENTO — The meeting came to order, the five members of the California Health Benefit Exchange seated onstage with dozens of consumer advocates and others looking on. On the agenda: what to name the online marketplace where millions of residents will be able to shop for medical coverage under President Obama’s health care law.
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Times Topic: Health Care Reform

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Max Whittaker for The New York Times

Peter Lee

An adviser presented the options, meant to be memorable, appealing and clear. What about CaliHealth? Or Healthifornia?

Or Avocado?

“I am kind of drawn to Avocado,” declared Kim Belshé, a member of the exchange’s board of directors, which is hustling to make dozens of decisions as

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